Brand Valuation
Quick Reference for Your Business

Valuing Your Brand & Intangibles โ€“ everything you need to know about Brand Valuation.

01
When It's Needed
๐Ÿท๏ธ
Sale, licensing or franchising

To price the brand when you license, franchise or sell it.

๐Ÿ“š
Bringing brand into the books

Recognising brand value on acquisition or restructuring.

๐Ÿ’ฐ
Raising funds / investor talks

Showing the value of intangible assets to investors and lenders.

โš–๏ธ
Disputes & royalty fixing

Setting royalty rates or settling brand-related disputes.

02
Documents / Inputs Required
๐Ÿ“Š
Revenue & profit history

Attributable to the brand

๐Ÿท๏ธ
Trademark / brand registration

details

๐Ÿ“ข
Marketing & advertising spend

history

๐Ÿ“‹
Royalty / licensing agreements

if any

๐Ÿ“ˆ
Future projections

for the brand

03
Common Methods
Method Basis
Relief-from-royalty Royalty you'd otherwise pay to use the brand
Excess earnings Profits attributable specifically to the brand
Market / comparable Comparable brand transactions
Cost method Cost to recreate the brand
Note: Brands rarely appear on the balance sheet (internally generated intangibles aren't recorded), yet they can be a business's most valuable asset. A proper brand valuation backs up licensing, fundraising and restructuring with defensible numbers.
04
Why Clients Trust M/s Durganjali & Associates
โœ“
A real, qualified Chartered Accountant

Not an agent โ€” a CA who builds a defensible brand valuation tied to your real numbers.

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The right method, the right valuer

We know when a Registered Valuer or merchant banker is legally required โ€” so the report is accepted.

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Reports that hold up

Backed by proper workings and records that stand up to the tax department, banks and auditors.

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Clear updates in your language

Simple updates in Telugu and English โ€” you always know where things stand.

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Honest, practical advice

Straight answers you can act on โ€” no jargon, no overselling.

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